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3-Step User Guide to Getting Started With Google Shopping Campaigns
Now that you’ve familiarized yourself with the new changes and functionalities you can expect from Google Shopping campaigns, it’s time to nail down where to start in your transition prior to the...
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7 Tips for Getting the Most Out of Your Google Shopping Campaigns
Google Shopping campaigns are a great opportunity for retail advertisers to review their current PLA campaigns and optimize them for even better results. However, as many retailers are managing...
View ArticleThe Secret to Successfully Structuring Your Google Shopping Campaigns
Now that you are well-versed in the changes coming with Google Shopping campaigns, you are probably busy preparing to make the upcoming transition. However, given the changes Google has made to the way...
View Article7 Key Ways Marketers Should Leverage Product Advertising
Consumer behavior tends to be highly volatile, so the ability to quickly recognize shifts and adjust ad campaigns is highly valuable. Retailers with this advantage can act nimbly and better reach their...
View Article3 Tips For Optimizing Your Mobile Search Ads
Mobile advertising is a hot topic these days, but many advertisers are still figuring out how to get the most out of their mobile search ads. As there are many reasons why mobile is the way to go –...
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A Brief Guide to Understanding Google’s Upgraded URLs
Today Google formally announced the launch of their long anticipated upgraded URLs. We understand that many Google advertisers out there are wondering what this change means to them and how they will...
View Article3 Best Practices to Prepare You for Bing’s Unified Device Targeting Update
In March, Bing will begin migration for phase 2 of their unified device targeting update. This phase includes the elimination of explicit mobile device targeting. Last year, Bing launched unified...
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Google Mobile Update: 3 Ways to Prepare for Mobilegeddon 2015
The event that the Search industry has dubbed “Mobilegeddon” is almost upon us. Starting April 21st, Google will be updating its algorithm to increase its emphasis on “mobile friendliness” when ranking...
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Bing Joins the Party for Upgraded URLs
Bing has just announced that they will be launching Upgraded URLs for Bing Ads with a rollout plan starting May 2015. As many of you are still planning out your migration plans for Google Upgraded...
View ArticleYahoo and Bing Update Their Relationship Status
Last week, Yahoo and Microsoft announced that they are revising the terms of their search partnership in hopes to “improve the search experience, create value for advertisers and establish ongoing...
View ArticleTop 3 Takeaways From Google’s AdWords Livestream 2015
Yesterday morning at Google’s AdWords Livestream 2015, the AdWords team announced several exciting new features. The features they’ll be launching fall into three broad categories: ad experiences,...
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The Smartest Way to Advertise on Multiple Publishers
Many Search advertisers are growing their audience reach by advertising on multiple publishers. While Google may still be the dominant force in the market, Bing is quickly growing. An April 2015 study...
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How to Incorporate Native Advertising into Your Marketing Strategy
There’s been a lot of debate as to the exact definition of native advertising. Still, there is general consensus in the industry that the definition from the IAB Native Playbook is on point: “[Native...
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